Over Thirty-Two Years of “Yes.”

Three rings and five hundred dollars.

At fifteen, founder Joel David made his first rings — tulip rings, in 1987 — and spent the years that followed working under some of Oklahoma’s most renowned artists and craftsmen, learning the finer points of repair and fanning an appetite for custom work.

In 1993 Joel married Kendra. The next year they started a jewelry business out of their own house, with three rings and five hundred dollars between them.

The first storefront came in 1995 — two hundred square feet rented inside a tanning salon called Golden Tan, at 121st and Elm in Broken Arrow. Eight hundred square feet at 61st and Aspen followed in 1997. In 2000 they bought an old mechanic shop. The week of September 11, 2001, they moved into a freestanding showroom of four thousand square feet at 613 North Aspen.

That is still the Broken Arrow door you walk through today. South Tulsa opened in 2014, Brookside in 2022. Seven years from three rings to a building of our own — and every year since has been spent at the bench.

Kendra Wiland is the other half of that beginning. Co-founder, here since the first three rings, and almost always behind the scenes — keeping the house organized and everything in it moving forward. Where J. David stands today is in large part her doing.